Customer loyalty is something that most retailers strive for. Yet it eludes many established stores, even National chains and those with long histories. Consumers are driven by many different factors. To make this even more difficult for those people who are marketing to them, their decision-making processes can change in variable patterns. Some buyers are completely cost and promotion led, they will never be loyal to one particular store but will “shop around” for the cheapest products. Others will come back to the store that makes them feel most valued. So how do you ensure that your customers come back to you rather than a different store?
Ideas For Customer Loyalty In Retail
When your customers come into your store, giving them a great experience from start to finish can help you establish a loyal customer base. This starts even before they arrive! It is really important to ensure that the front of your store is welcoming – an innovative store front design or window graphics in your branded colors and designs can help catch attention and create a memorable impression. Using exciting designs and bespoke imagery can leave your customers with a talking point spreading word of mouth about how great your store is. (Don’t worry if you don’t know how, AGRetail print bespoke retail graphics to your specifications!).
Customer service is important as part of the overall shopping journey – don’t approach too soon, but if you think that someone is in need of assistance, don’t be afraid to offer, a smile goes a long way!
Guide customers around your store with point of purchase displays or wall graphics so they can find what they need without too much difficulty. If they have a positive experience and do not struggle to locate what they are looking for, this will create a positive feeling towards your store in general.
When they come to the till point, make sure it is a positive time right until the end, thank them for their custom and ideally, a clean, cluttered and branded cash desk, will help leave a lasting impression.
If you need any assistance with branding and the retail experience in your store, talk to AGRetail today!