It’s one of those jobs that needs to be done – grocery shopping! From food for the week’s meals to the day-to-day essentials such as laundry detergent and cleaning supplies, most of us need to visit the grocery store on a weekly basis. For many people, it’s a case of convenience: they’ll go to the closest store to their home. For others, it is the offers; they choose to go where there are the best prices and specials. For each store, it is essential to attract a growing number of shoppers in order to guarantee turnover of fresh food as well as making the profit needed to survive as a business. Just like clothing or lifestyle stores, grocery stores need to market themselves to their customers, attract new customers, and build and sustain loyalty in existing customers, as well as up-sell them. Using a range of retail marketing options, grocery stores can help grow their business, and AGRetail has the opportunities they need.
Marketing Grocery Stores
Trying new and innovative marketing ideas can help build your retail business. For a grocery store, in many locations there is a large parking lot for their marketing. Light Pole Banners, parking lot displays and a bold, exciting storefront can attract customers from the street that may have been on their way to a competitor. Using your brand and colors, choosing some exceptional offers to promote on banners and ensuring your displays are highly-visible are all ways to attract new eyes. Window graphics at the front of the store are also a great choice – they can be regularly replaced, promoting “offers of the week” for example, and are a cost-effective way to promote a changing product line. There are some great marketing ideas for inside, too, such as point-of-purchase displays to draw attention to specific products or sales, and use of wall graphics to make them feel welcome in your store.
Increase the foot traffic and interest in your retail store with AGRetail.