Printed Marketing Materials – Do We Still Need Them In The Digital Era?

Printed Marketing Materials For A Digital Retail Era.

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Thinking back over the past decade, the marketing mix has changed more significantly than probably any other time in history. Those in sales will remember that the main source of promotional information used to be printed marketing materials. Prior to the emergence of the Internet, downloads, powerpoints and social media, of course. From brochures to leaflets… Read more »

G7 Master Printer Certification – PMS Color Matching for Large Format Retail Graphics

AGRetail G7 Master Printer Certification

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Whether overseeing branding for a small independent store or monitoring adherence to brand guidelines, consistency in brand image is of utmost importance. Whether it be a national retail or restaurant chain, or statewide restaurant chain. Ultimately, there can be no variation between stores, or between promotional and printed material. Because this is how you ensure customers… Read more »

Clean Up Your Retail Store for Successful Sales

less is more, clean up the clutter in your retail store

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“Less is More.” It’s one of those phrases we’ve all heard, but have you ever thought about it in context. Over a prolonged period, clutter can build up within a retail store. Various old point-of-purchase displays that have exhausted their useful life. Old sale stock that you’re keeping “just in case”. Or samples that you’re evaluating…. Read more »

Get That Summer Feeling In Your Retail Store

summer retail graphics from agretail - retail marketing

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The seasons change so rapidly in retail. Christmas, Valentine’s, Mother’s Day, and before you know it they have come around again. For many people Summer is their favorite time of year. Long evenings, causal clothing, and feeling relaxed. There is science behind it! Sunlight triggers the release of serotonin, endorphins that act as a natural… Read more »