Does Retail Branding pay?

does retail branding pay?

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You’ve heard the term “household name” before. When it comes to retail there are undoubtedly names that instantly spring to mind, each with associated characteristics. Starbucks, you think coffee, green logo and seasonal specialties. Sephora, you think black and white color scheme and the widest range of premium cosmetics around. A retail brand is more… Read more »

Repeat Sales – Customer Loyalty in Retail

Repeat Sales - Customer Loyalty in Retail

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Things have been tough in the world of bricks and mortar retail stores for the past couple of years. With a difficult economy and the rise of Internet purchases it has been a struggle for many businesses. It’s great news that despite the problems, many stores still stand strong and are even expanding. It’s testament… Read more »

Keeping Your Customers Informed

keeping customers informed - offline advertising

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If you’re a well-established retailer, it’s inevitable that there will be times when you need to spruce up your store. Perhaps carry out refurbishments, reorganise to introduce new season lines or even fully rebrand. During a period of change, the last thing you want is your customers to arrive expecting their normal shopping experience. This… Read more »

Retail Visual Promotion: Sale Time

retail visual promotion

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The end of the year is nearly here. And what a year it has been!! Sales across the retail market haven’t consistently delivered as expected but have seen seasonal peaks and troughs, and an ever increasing reliance on online stores. Many consumers look forward to the final weeks of the year when retailers traditionally offer… Read more »