The beauty and personal care market in the US is booming – but is also highly competitive! During the past couple of years, the makeup industry has seen a drive towards a fresh, bare-faced look. With growth for brands offering BB foundations, pore refiners and natural foundations. These include brands such as Benefit and Estée Lauder, to name a few. There has also been a national movement towards natural products, paraben free and chemical free beauty solutions with brands like Origins. Makeup has that feel good factor! Cosmetic brands appeal now spans teenagers up to seniors and an ever expanding male make-up market. In a retail environment of slow growth, the beauty industry continues to thrive and deliver. So, in a highly competitive environment, how do you ensure your brand and products capture the attention of your potential purchasers? Innovative advertising could be the answer.
Innovative advertising and media solutions
AGRetail are established partners to the health and beauty industry. Having worked with leading names such as Sephora and Estée Lauder. With so many ideas for exciting promotion of your products and brands, there are options for every business and every budget. Point of purchase displays are ideal for new lines or key bestsellers.. These allow you to highlight the unique selling points of the products and promote an impulse purchase while in store. For flash promotions in your store, there are some great ideas for talking about your products. Retail window graphics can be used for short term promotional campaigns or seasonal messages. Then simply removed and stored to be reused the following year. For an exciting display to catch the eye as your customer browses the store, wall graphics are a great option. Highlight beautiful images of your products to tempt even the most conservative purchaser.
When it comes to beauty, seeing stunning imagery particularly of the products on beautiful people can help promote purchase. So, using visual promotional campaigns can boost your health and beauty sales. Talk to AGRetail today for innovative advertising solutions.