Remember when you could buy CDs in a store? Music stores ruled the malls with rows and rows of your favorite music, movies, posters and merchandise for your favorite bands. As the digital era landed and downloading became the preferred way to buy music, these stores became irrelevant. No one wanted to buy music on CD to the same extent, supermarkets started selling chart music at low costs and some of the big names disappeared. It’s not all doom and gloom, some stores rebranded to offer electrical equipment for storing music, or changed to a wider portfolio. But the key to staying current is communicating and staying in tune with your customer base.
Innovative retail marketing can help you boost sales at the height of your brand while future building your business by expanding your lines and markets. At AGRetail, we’re the retail branding experts to work with.
Innovation With Retail Marketing Ideas
Ensuring you effectively promote the range of products in your store can help you create sustainable sales. Your shop window is the first thing your customers see, so a regular change of merchandise and focus can improve engagement with your customers and foot-traffic. An innovative retail storefront can capture the attention of new customers and your loyal buyers alike , using window graphics, signage and displays to create a professional and impactful image. Within your store, changing focus points in order to expand the product ranges you sell can help increase the value of each sale. Point of purchase displays, wall graphics or bespoke in-store displays can all help attract the attention of your customers to the focus areas.
If you are unsure what would be best for your store, why not contact AGRetail? We are retail marketing specialists who can advise on branding, retail barricades, store fronts and interior marketing. Whatever stage your store and product lifecycles you’re focused on, AGRetail can help!