Whether you customers are hopeless romantics or only once a year you dabble in roses, chocolates, and gifts for the ones they love, it’s estimated that the average US resident spends $131 each Valentine’s Day. When you add that up, that is a significant amount of sales! When it comes to communicating with your customers, it is unlikely that they are in the market for a price based deal. Rather a gift or item that makes their loved one feel special, with less emphasis on the price tag. So it’s your chance to promote your premium products and make more sales! Retail promotions are rife on Valentine’s Day, so don’t get left behind.
Love your retail promotions
Once the festive season has passed, it’s inevitable that many of your customers are on the lookout for Valentine’s gifts. When spending a substantial amount of money a consumer will take longer to decide whether to purchase. For example, when searching for special jewellery such as an engagement ring. a consumer They are less likely to make a cash impulse buy on seeing a point of purchase display in a retail store. As a retailer, your goal is to ensure they come back and buy from you. Something which is a complex process!
Initially, you need to capture the attention of your customer. A beautiful window display with Valentine’s graphics will be a good start. You also need the right products on display – a lovely collection of your very best gifts to spoil anyone! It is ideal to use your window space, wall space or even point of purchase displays to highlight your romantic products and Valentine’s ideas – and at AGRetail we offer a full range of ideas for your store. But it doesn’t stop there! To really demonstrate why you are the retailer of choice, offering a first class service to complement your products can leave a lasting effect – from helping a confused shopper narrow down their choices of gifts through to gift-wrapping their purchase, the service they receive in store can influence not only their purchase on the day, but whether they come back for repeat sales.
Talk to AGRetail today about the most romantic Valentine’s display ideas and retail promotions for your store!