For bricks and mortar retailers, Black Friday unfortunately did not reach the levels of success that businesses had hoped for. According to sales estimates from retail analytics provider Shoppertrak, Black Friday brick and mortar sales dropped from $11.6 billion in 2014 to $10.4 billion in 2015. However for online retailers the opposite took place!
It is estimated that Black Friday online sales have exceeded $2.72 Billion – a 14% increase on 2014. A clear win for online.
So what does this mean for retail stores? Close up shop and dedicate your sales to digital only – no, of course not! Naturally it is vital for the majority of businesses to maintain an online presence and if resources allow, provide online sales, however there is still an important role for bricks and mortar stores.
Focus on your strengths
The social aspect of shopping with friends at the mall, the consultation process when you’re buying beauty products over the counter at the department store or trying on this seasons colors are only some of the joys of shopping in a bricks and mortar store.
So why not capitalise on that? By highlighting the important aspects of Instore shopping over online shopping you have more chances to increase sales. It’s easier than you imagined with AGRetail! Window graphics are easy to install and change regularly – if you’re a clothing or lifestyle store, why not use strong images of groups of friends having fun shopping with your latest promo as part of it? Or why not try a big point of purchase display or graphics to offer a free instore make up and skincare review drawing people in to use the service?
There are so many ways you can promote to passers-by and window shoppers – let AGRetail help you take on the Internet!