Traditionally this time of year can be unpredictable. Linked to the economy, income, global events and disasters, there can never be a sure thing when it comes to retail sales. The “must have” products of the season are starting to emerge and with Black Friday and the key Christmas buying period on the way, things should be looking bright for those in bricks and mortar retail, and the great news is that they are. Understanding the market helps with promotion planning and ensuring you can follow up a successful holiday sales period with a marketing plan for the new year.
The US Retail Market
Reports have shown that the holiday shopping season has already started to creep into the minds of some consumers, with spending on the increase during October. The National Retail Federation released figures to show that sales were up 0.9 percent on September and a significant increase of 2.2 percent on last year at this time.
Across the retail industry, it appears that sales are set to continue to increase over the holiday period, and as bricks and mortar stores, it is a great idea to be able to promote your store, the best offers that you have for your customers to really ensure that they come into your store than your competitors. The NRF have suggested that although clothing, accessories and general merchandise are increasing in sales over the past year, they are down on previous years, therefore utilising retail marketing tools can help you close the gap. Window graphics are idea for the holiday season, they can be printed to your exact specifications, with color choices, branding, and promotional messages for this busy time of year. Or if you are looking for something to help boost impulse buys, how about point of purchase displays or wall graphics? AGRetail are experts in retail marketing solutions for every season, and for every retailer. Call us now to help you make the most of the holiday sales.