If you’re a well-established retailer, it’s inevitable that there will be times when you need to spruce up your store. Perhaps carry out refurbishments, reorganise to introduce new season lines or even fully rebrand. During a period of change, the last thing you want is your customers to arrive expecting their normal shopping experience. This could lead to them being disappointed. Or even prevent new customers from returning. But with AGRetail, there are so many options for communicating with your customers. They need never be left in the dark. Let’s take a look at both online and offline advertising methods to keep your customers in the loop.
Innovative customers communications
When your customers know what to expect, they are unlikely to surprised when you start in store refurbishments or changes. Knowing what your favorite store is planning and has lined up for the future helps customers feel valued and that their loyalty is appreciated, it makes them feel they are part of the community and key to their success. With this in mind, it is little wonder that more and more retailers are collecting email addresses from their regular customers. In order to send out email shots and newsletters to keep their valued shoppers in the loop. With sophisticated technology developing daily, it is becoming easier to keep track of shopping habits and purchasing trend. Which in turn, can help you tailor your communications to the individual likes and dislikes of your database.
From online to offline advertising
In conjunction with email and online communication, you can utilise your store and the surrounding area to share important information. Namely, offline advertising. Retail Barricades, for example, are ideal when you are planning a complete store overhaul. Especially when you must close or use alternative entrances for a short time. They are a bold, unmissable way to share your messag. The message that you are improving for your customer’s benefit. With seasonal stock changes, changing promotions or upcoming events, retail window graphics are a great solution. Easily installed and once complete, removed without any trace of residue. They are a cost effective way to ensure each and every customer in your store shares your message.
When it comes to communicating, AGRetail help you find a range of solutions to keep your customers happy. Talk to us today to see how we can help you with both online and offline advertising!