How Color Changes Buying Behavior In Retail

retail color choices

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When it comes to your customers making a purchase, naturally there are many factors that can influence their decisions. These can include overall impression of your store, costs and location, but one of the most surprising influences is color. Sure, you’re thinking “Well, if I don’t like the color of something, I won’t buy it”,… Read more »

Less Is More – Retail Storefront Marketing

retail storefront marketing

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Have you ever walked past a store, an office or service and been completely confused by their marketing? In an effort to try and attract customers, without the correct guidance, there are examples of where businesses have overdone the mix of color, size of fonts, amount of promotional messages and, perhaps even the location of… Read more »

Thinking Outside the Box in retail

retail design trends

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Design trends go through phases. Think about the 80’s – if you are old enough to remember, you would be able to pinpoint certain trends, colours, looks and styles that symbolise that era and what would be classed as attractive to the eye during this time. As time moved on trends changed, 90’s, 00’s and… Read more »