You’ve seen the quiz. You are shown a tiny segment of a brand logo and, from only a snippet, you are challenged to guess the brand. Pepsi, Coca-Cola, Target. They are all recognisable by even the smallest snippet of their image. And, everyone knows what they stand for. As a new business, or one that is struggling to fight against and constantly growing market, it can be frustrating to think you aren’t in the position that you sell on brand values. However, it’s important to remember that these things don’t, and cannot happen overnight. To put things into perspective, Coca-Cola was founded in 1892 while Walmart opened their first store in 1962. These are both long and established brands. So how do you work towards becoming a renowned brand? And improving retail customer loyalty?
AGRetail – helping you create a brand that you’re proud of
Naturally, the first step towards a strong brand and customer loyalty. Your brand doesn’t need to be complex. It just needs to be defined and where possible, represent your company or product values. If you’re struggling to brand your company or you feel your existing brand is not strong enough then you may like to think about rebranding. We have extensive expertise in this area and can give you guidance to help develop a solid brand image and statement.
The next step is to get your brand and offering known and with a positive reputation attached. Essentially, this is the longer and more difficult stage. There are so many ways to make a positive impact with your brand. However, creating a 5 year marketing plan is always a good place to start. (That should give you some idea of the timescales we are talking about for reinforcing the brand!). Incorporating fresh ideas will always attract attention and interest. It could be a complete relaunch of your store front for an innovative new design or a new and exciting website.
Promotions for Retail Customer Loyalty
Promotional campaigns can work really well for increasing sales and generating a talking point about your store or brand. With our removable window graphics you have the ideal opportunity to regularly update your campaigns! Easy to install yourself and simple to just peel off and roll up for use again, they leave no residue behind and can be printed in any size or color, giving you versatility to try something new.
To start your store on a campaign towards building a better brand and retail customer loyalty talk to us at AGRetail today.