Gold Medal Marketing – Olympic Marketing For Retailers

Olympic Marketing For Retailers

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Olympic fever is in the air with Rio 16 well underway. Even for those who are not normally sport followers, it is easy to involve yourself in the team spirit and get behind our country in our pursuit of medals. Whether you like to watch track, swimming, diving, equestrian or gymnastics, there is something for… Read more »

Keeping the local message alive

support local retail

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We’ve all seen the social posts about how much local businesses benefit from custom. When they are run by local families, restaurants, local deli or they are a one off small store catering a niche market, they rely on repeat custom from neighbors to keep thriving. For your big name stores, buying powers allows them… Read more »

Christmas … In July? Forward Planning for Retail Promotions

Planning ahead for christmas retail promotions

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Why forward planning counts for retail promotions You most likely read the headline and thought, “Christmas, they must be crazy!”. However, for retail promotional planners and merchandisers it is never too soon to be thinking about future activities. The seasonal promotional calendar will take roughly the same format every year, with certain times of year… Read more »