It’s impossible to have missed the current election campaign in full force. It is well and truly Election Year! As President Obama completes his final term in office, Donald Trump and Hilary Clinton represent their respective parties to seek your vote. Policies are aired along with ideas for the future. Such as creation of more US… Read more »

We’ve all come across the screaming toddler in the grocery store. He doesn’t want to be there and he will make sure his parents know it! But think about how much the average family needs to buy on a trip to the store. From food through to laundry essentials and much more. Not forgetting, with… Read more »

Thinking back over the past decade, the marketing mix has changed more significantly than probably any other time in history. Those in sales will remember that the main source of promotional information used to be printed marketing materials. Prior to the emergence of the Internet, downloads, powerpoints and social media, of course. From brochures to leaflets… Read more »

Whether overseeing branding for a small independent store or monitoring adherence to brand guidelines, consistency in brand image is of utmost importance. Whether it be a national retail or restaurant chain, or statewide restaurant chain. Ultimately, there can be no variation between stores, or between promotional and printed material. Because this is how you ensure customers… Read more »

“Less is More.” It’s one of those phrases we’ve all heard, but have you ever thought about it in context. Over a prolonged period, clutter can build up within a retail store. Various old point-of-purchase displays that have exhausted their useful life. Old sale stock that you’re keeping “just in case”. Or samples that you’re evaluating…. Read more »